________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
A)Shopping products
B)Unsought products
C)Specialty products
D)Industrial products
E)Line extensions

Question

Quizplus · Accepted Answer

Specialty products are those that have unique characteristics or brand identification, and a significant group of buyers is willing to make a special purchase effort. These products may not be readily available at all times or in all locations, and consumers may need to seek them out or put in extra effort to purchase them. Examples of specialty products include luxury goods, high-end electronics, and designer clothing.

________ Are Consumer Products and Services with Unique Characteristics or Brand