New-product development starts with ________.
A) idea generation
B) idea screening
C) concept development
D) concept testing
E) test marketing

Name: New-product development starts with ________. A) idea generation B) idea screening C) concept development D) concept testing E) test marketing
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

Idea generation is the first step in new-product development where new product ideas are generated through various sources such as customers, employees, competitors, and research and development.

New-Product Development Starts with ________