A ________ is a detailed description, drawing, or prototype of that idea that can be shown to potential customers.
A) concept test
B) product concept
C) marketing strategy
D) product development
E) business analysis
Correct Answer:
Verified
Q1: The purpose of idea generation is to
Q21: A review of the sales,costs and profit
Q25: An attractive idea must be developed into
Q25: During the _ stage of the new-product
Q27: In the concept testing stage of new-product
Q29: According to the authors, the marketing strategy
Q30: _ calls for testing new-product concepts with
Q32: A new approach to idea generation invites
Q33: The marketing strategy statement describes the target
Q39: Which of the following is most likely
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