According to the authors, the marketing strategy for a new product typically excludes ________.

Question

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The marketing strategy for a new product typically includes identification of the target market, positioning of the new product relative to competing products, promotions and advertising expenditures, and sales goals. However, information on dealing with defective products is generally not included in the marketing strategy but rather in the company's customer service or quality control plans.

According to the Authors, the Marketing Strategy for a New