The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.
A)how to develop a market strategy
B)which market to compete in
C)whether to launch the new product
D)how to compete in the market
E)how long to compete in the market

Question

Quizplus · Accepted Answer

The main purpose of test marketing is to test a new product in a small geographic area to get information about the product and the market. This information is then used by management to make a final decision about whether to launch the new product or not. Therefore, the correct answer is (C) whether to launch the new product.

The Major Purpose of Test Marketing Is to Provide Management