In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
A)product development
B)introduction
C)growth
D)maturity
E)adoption

Question

Quizplus · Accepted Answer

During the introduction stage of the PLC, promotional expenditures will be especially high in an attempt to create consumer awareness. This is because the product is new, and the company needs to generate interest and educate consumers about the benefits of the product. During this stage, the focus is primarily on building awareness and gaining initial acceptance, so promotional efforts will be focused on creating a strong brand identity, generating publicity, and building a customer base.

In Which Stage of the PLC Will Promotional Expenditures Be