When a product enters the maturity stage,the company should consider ________.
A)harvesting the product
B)modifying the product,market,or marketing mix
C)divesting the product
D)maintaining the product
E)dropping the product

Question

Quizplus · Accepted Answer

When a product enters the maturity stage, it may face competition, price pressure, and declining sales. Therefore, the company should consider modifying the product, market, or marketing mix to revitalize the product and extend its life cycle. Harvesting the product (A) means reducing marketing costs and maximizing profits, which is appropriate for products in decline. Divesting the product (C) means selling or liquidating the product, which may be appropriate for products that are no longer profitable. Maintaining the product (D) means continuing marketing efforts without significant changes, which may not be effective in the face of increased competition. Dropping the product (E) means phasing out the product, which may be appropriate for products that no longer meet customer needs or are not profitable.

When a Product Enters the Maturity Stage,the Company Should Consider