An alternative to product line stretching is ________, adding more items within the present range of the line.
A)product mixing
B)interactive marketing
C)product line filling
D)co-branding
E)service marketing

Question

Quizplus · Accepted Answer

Product line filling involves adding more items within the present range of the line. This approach allows the company to better serve the needs of its existing customers without extending the product line too much, which could dilute the brand's image or confuse customers. Product line filling can also increase sales and profits by providing more options for customers to choose from.

An Alternative to Product Line Stretching Is ________, Adding More