Mabel Lu is planning to buy a new washing machine. She notices that they come in numerous price ranges. She wants to make sure she gets the most for her money. This product is a(n)________ product.

Question

Quizplus · Accepted Answer

A washing machine is not a product that is purchased frequently and requires research and consideration before making a purchase decision. Therefore, it is classified as a shopping product. Augmented products include additional features or services beyond the basic product, specialty products are unique and high-priced items that require specific purchasing efforts, convenience products are low-priced and frequently purchased items, and unsought products are items that the consumer may not actively seek to purchase.

Mabel Lu Is Planning to Buy a New Washing Machine