Blair Housewares wants to add new lines of products to its 46- store chain.Managers are correct in believing that the purpose of idea generation is to create a few ideas and the purpose of succeeding stages is to increase that number.

Question

Quizplus · Accepted Answer

The statement is incorrect. The purpose of the idea generation stage is to create as many ideas as possible, with quantity being more important than quality. The succeeding stages are used to narrow down the list of ideas to the ones that are most feasible and profitable for the company.

Blair Housewares Wants to Add New Lines of Products to Its