A product idea is an idea for a possible product a company can offer the market,while a product concept is a detailed version of the idea stated in meaningful consumer terms.

Question

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A product idea is a general idea of a product that a company might offer, while a product concept is a more detailed description of the product that is stated in terms that are meaningful to consumers. For example, a product idea might be "a new type of smartphone," while a product concept might be "a smartphone with a longer battery life, a larger screen, and better camera features."

A Product Idea Is an Idea for a Possible Product