Diffusion of innovations theory refers to a theory that divides members of a social group into segments according to how likely they are to adopt new ideas.

Name: Diffusion of innovations theory refers to a theory that divides members of a social group into segments according to how likely they are to adopt new ideas.
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Diffusion of innovations theory indeed divides members of a social group into segments based on their likelihood of accepting new ideas.

Diffusion of Innovations Theory Refers to a Theory That Divides