When sales of a product falter during the PLC,a company can take several approaches.The more common ones are to modify the marketing mix,modify the product,or modify the market.

Question

Quizplus · Accepted Answer

This statement is true. When sales of a product decline during the PLC, a company can modify the marketing mix, modify the product or modify the market to improve sales.

When Sales of a Product Falter During the PLC,a Company