What is the advantage of using a concrete and physical presentation of the product concept in the concept testing stage of new-product development?

Name: What is the advantage of using a concrete and physical presentation of the product concept in the concept testing stage of new-product development?
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The Answer of What is the advantage of using a concrete and physical presentation of the product concept in the concept testing stage of new-product development?

What Is the Advantage of Using a Concrete and Physical