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Brand Managers Are Responsible For, and Manage, a Brand

Question 27

Multiple Choice

Brand managers are responsible for, and manage, a brand. An example of a questions brand managers continually ask is ________.


A) Is our brand profitable?
B) Should we sign up celebrities like Neil Young or Nelly Furtado as our spokespeople?
C) What is our competitive advantage?
D) How can we increase sales?
E) Does our brand excel at delivering benefits that customers truly value?

Correct Answer:

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