Costco recently teamed up with mattress maker Stearns & Foster to market a line of Kirkland Signature mattress sets by Stearns & Foster. This is a good example of ________.

Question

Quizplus · Accepted Answer

This is co-branding, which refers to two or more companies collaborating to market a product under both of their brand names. Costco's Kirkland Signature brand and Stearns & Foster's brand are both being promoted on these mattress sets.

Costco Recently Teamed Up with Mattress Maker Stearns & Foster