A brand represents consumers' perceptions and feelings about a product and its performance.

Question

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A brand is more than just a name or logo. It encompasses consumers' perceptions and feelings about a product, including its quality, reliability, reputation, and value. These perceptions can be influenced by various factors, such as advertising, packaging, pricing, customer service, and word-of-mouth recommendations. Ultimately, a brand is a promise to deliver a certain level of quality and satisfaction to consumers.

A Brand Represents Consumers' Perceptions and Feelings About a Product