A marketing specialist needed to find a new way of marketing the company's main product to clients. While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan. According to the creative process model, the stage in this creative process after inspiration is:
A)morphological analysis.
B)preparation.
C)insight.
D)verification.
E)incubation.

Question

Quizplus · Accepted Answer

After the inspiration or insight stage in the creative process model, the next stage is verification. This is when the idea is tested or validated to ensure its feasibility or effectiveness.

A Marketing Specialist Needed to Find a New Way of Marketing