The production concept and product concept are orientations that can lead to marketing myopia.

Name: The production concept and product concept are orientations that can lead to marketing myopia.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Both the production concept and product concept focus on the product itself rather than on meeting the needs and desires of the target market. This narrow focus can lead to marketing myopia, which is a short-sighted and inward-looking approach to marketing that can hinder long-term success.

The Production Concept and Product Concept Are Orientations That Can