Frequent flyer programs offered by airlines are an example of a ________.
A)frequency marketing program
B)basic customer relationship
C)club marketing program
D)consumer-generated marketing program
E)structural benefit provided for top customers

Question

Quizplus · Accepted Answer

Frequent flyer programs offered by airlines are a classic example of frequency marketing programs. These programs aim to reward loyal customers and encourage them to keep doing business with the company. In this case, airlines use frequent flyer programs to incentivize their customers to fly with them more often and earn points for rewards, such as free flights or access to exclusive lounges.

Frequent Flyer Programs Offered by Airlines Are an Example of a ________