Nokia has an annual plan in place to deal with the company's current SBUs and their operations.However,as a growth-oriented firm,it is interested in both domestic and international markets.This requires Nokia to constantly monitor the environment and adapt to the opportunities with which it is presented.To take advantage of its changing marketing opportunities,it is most important for Nokia to have which of the following in place?

Question

Quizplus · Accepted Answer

A strategic plan is necessary for Nokia to adapt to changing marketing opportunities both domestically and internationally. While a mission statement, supporting objectives, value-delivery network, and country marketing plan can be important components of a comprehensive marketing strategy, they alone do not address the need for a long-term plan that can guide the company's decisions in a dynamic environment.

Nokia Has an Annual Plan in Place to Deal with the Company's