All of the following are examples of product-oriented mission statements,EXCEPT which one?
A)'At Google we provide online services'.
B)'At Disney we run theme parks'.
C)'At Nike we sell shoes'.
D)'At Revlon we sell lifestyle and self-expression;success and status;memories,hopes,and dreams'.
E)'At Hilton Hotels we rent rooms'.

Question

Quizplus · Accepted Answer

Option D is a customer-oriented mission statement, not a product-oriented mission statement. It focuses on the emotional benefits that the customer derives from using the product, rather than just stating the product itself. The other options clearly state the product or service being offered.

All of the Following Are Examples of Product-Oriented Mission Statements,EXCEPT