A marketing manager is busy working with other managers evaluating the products and businesses making up their company.He is engaged in ________.
A)defining the company's mission statement
B)preparing a business portfolio
C)portfolio analysis
D)marketing control
E)profitability analysis

Question

Quizplus · Accepted Answer

The marketing manager is evaluating the products and businesses of the company, which is part of portfolio analysis. Choice A is incorrect because defining the company's mission statement is a separate task that involves clarifying the company's purpose and direction. Choice B is related to portfolio analysis, but it involves preparing a visual representation of the company's business units and their relative strategic position, which is not mentioned in the scenario. Choices D and E are also not directly related to the scenario - marketing control involves monitoring and adjusting the marketing activities to stay on track, while profitability analysis involves evaluating the financial performance of individual products or businesses.

A Marketing Manager Is Busy Working with Other Managers Evaluating