At a time when most skincare companies are turning to science-based ingredients and formulations,the skincare company,Garnier,stands out as one that has rejected the scientific approach,turning instead to the use of active,natural ingredients.Garnier's skincare products,for example,are based on anti-oxidants sourced from grape seed and avocado oil.Shampoos include bamboo extract for shiny hair.Anti-wrinkle creams use plant-based pro-Retinol (Vitamin A)while body moisturisers are based on L-Bifidus (naturally occurring in dairy products).Garnier emphasises the use of active natural ingredients in all its promotions,product descriptions and packaging.This is an example of ________.
A)market differentiation
B)market segmentation
C)product development
D)promotional push
E)marketing mix

Question

Quizplus · Accepted Answer

Garnier's emphasis on active natural ingredients is a form of market differentiation as they set themselves apart from other skincare companies who use science-based ingredients and formulations. By using natural ingredients, Garnier is appealing to a segment of the market that values natural and organic products.

At a Time When Most Skincare Companies Are Turning to Science-Based