Most companies today enter a new market by serving a ________;if this proves successful,they ________.
A)single market segment;add segments
B)multitude of segments;add more segments
C)few segments;add more segments
D)niche;differentiate
E)target market;reposition

Question

Quizplus · Accepted Answer

Most companies start with serving a single market segment and then expand by adding more segments if it proves successful. This allows them to focus on and develop expertise in a particular area before expanding further.

Most Companies Today Enter a New Market by Serving a ________;If