Return on marketing investment (or marketing ROI)is best defined as a measure of ________.
A)the profits generated by investments in marketing activities
B)the profits generated by investments in all business activities
C)the sales growth generated by advertising and promotional activities
D)profits generated by increased market share
E)profits generated by sales growth

Question

Quizplus · Accepted Answer

Return on marketing investment (ROI) specifically measures the profits that can be attributed to investments in marketing activities. It is used to evaluate the effectiveness of marketing campaigns and determine which tactics provide the greatest return.

Return on Marketing Investment (Or Marketing ROI)is Best Defined as a Measure