The rise of a café culture,especially in inner city and CBD precincts,has resulted in a new breed of consumer.Some cafés have reported that consumers are turning to the café as a quasi-office.For the price of a coffee or a small meal,consumers are using the café as a place to meet clients,hold meetings,work on their laptops,recharge their communications devices,read reports,prepare documents and generally carry out office-related duties.In this context,consumers are exhibiting which type of orientation?
A)social
B)political
C)demographic
D)economic
E)ethical

Question

Quizplus · Accepted Answer

This behavior is indicative of a social orientation because consumers are using cafés as places for social interaction, networking, and conducting business meetings, which are inherently social activities.

The Rise of a Café Culture,especially in Inner City and CBD