Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales and gain tax deductions than to support worthwhile causes.

Question

Quizplus · Accepted Answer

Cause-related marketing continues to grow as both consumers and companies become more socially and environmentally conscious. While there may be instances of misuse, the overall trend is towards genuine corporate social responsibility and leveraging partnerships for positive social impact.

Cause-Related Marketing Is a Slowing Trend as Companies Have Abused