Which of the following best describes the process of collecting and analysing data from all channels in the physical and digital arenas?
A)Big data
B)Ethnographics
C)Netnographics
D)Marketing analytics
E)Customer insights

Question

Quizplus · Accepted Answer

Marketing analytics involves collecting and analyzing data from all channels, both physical and digital, to understand marketing performance and customer behavior.

Which of the Following Best Describes the Process of Collecting