A marketing analyst has a limited budget for the market research he needs to conduct;however,the sample size for his research is quite large.Which of the following methods of contact would provide him with the most cost-effective way to reach a large sample of potential customers?

Question

Quizplus · Accepted Answer

Internet surveys are often the most cost-effective way to reach a large sample of potential customers, as they can be distributed at a low cost and completed quickly by respondents. Telephone and personal interviews can be more expensive and time-consuming, while mail surveys may have lower response rates. Focus group interviews involve a smaller sample size and may not be as representative of the overall population.

A Marketing Analyst Has a Limited Budget for the Market