AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?
A)ensuring the accuracy of the collected data
B)respondents who give biased answers
C)interviewers who make mistakes or take shortcuts
D)interpreting and reporting the findings
E)ensuring the completeness of the collected data

Question

Quizplus · Accepted Answer

Interpreting and reporting the findings is not a problem that should be anticipated during the implementation phase, as this is typically done after the data has been collected. The other options are all potential problems that could arise during data collection.

AMF Research Group Must Guard Against Problems During the Implementation