When marketers use online data to target ads and offers to specific consumers,what are they engaging in?
A)Predictive analytics
B)Data mining
C)Netnographic research
D)Online behavioural targeting
E)Sampling

Question

Quizplus · Accepted Answer

When marketers use online data to target ads and offers to specific consumers, they are engaging in online behavioural targeting. This involves collecting and analyzing data on a user's online behavior, such as their browsing history or search queries, to deliver ads or offers that are more relevant to their interests and preferences. Predictive analytics (A) involves using statistical algorithms and machine learning techniques to make predictions about future outcomes based on historical data. Data mining (B) is the process of discovering patterns and insights in large datasets, often using machine learning algorithms. Netnographic research (C) is a form of qualitative research that involves analyzing online conversations and interactions to gain insights into consumer behavior and attitudes. Sampling (E) is a statistical technique for selecting a representative subset of a population for research purposes.

When Marketers Use Online Data to Target Ads and Offers