Focus groups use no interviewer to bias the answers,may produce more honest answers,and can be used to collect large amounts of data at a low cost per respondent.
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Q117: A marketer of frozen dinners has decided
Q118: Why has consumer resentment toward marketing research
Q119: You have decided to run for a
Q120: When do marketers need marketing research?
Q121: As part of her company's customer insight
Q123: Custom social networks such as the Adidas
Q124: A researcher who wants to calculate confidence
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