The segment that controls a larger proportion of income,wealth and consumption than any current or previous generation is the ________.
A)Asian-Australians
B)Indigenous peoples
C)gay and lesbian couples
D)mature consumers
E)working classes

Question

Quizplus · Accepted Answer

The segment that controls a larger proportion of income, wealth and consumption than any current or previous generation is the mature consumers, who are generally aged 50 and above. They have accumulated wealth, have higher disposable incomes, and are more likely to make purchases of luxury goods and services. They are also more brand loyal and comprise a significant market segment for marketers to target.

The Segment That Controls a Larger Proportion of Income,wealth and Consumption