Groups that serve as direct (face-to-face)or indirect points of comparison or reference in forming a person's attitudes or behaviour are called ________.
A)membership groups
B)aspirational groups
C)adopter categories
D)reference groups
E)social class groups

Question

Quizplus · Accepted Answer

Reference groups are groups that serve as direct or indirect points of comparison or reference in forming a person's attitudes or behavior. Membership groups are groups with which people actually belong, aspirational groups are groups a person would like to belong to, adopter categories are classifications of consumers based on their willingness to try new products, and social class groups are based on similarities in income, occupation, education, and other factors.

Groups That Serve as Direct (Face-To-Face)or Indirect Points of Comparison