A young adult loves to know about and purchase the most up-to-date technological gadgets.Among his friends,he is almost always the first to own the newest electronic product.Often the products that he buys become adopted by large groups of consumers,but occasionally he will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does he belong?

Question

Quizplus · Accepted Answer

The individual described in the scenario is someone who is always seeking out and purchasing the most up-to-date technological gadgets, often before they become widely adopted by the majority of consumers. This behavior is characteristic of the innovator group of adopters.

A Young Adult Loves to Know About and Purchase the Most