People differ greatly in their readiness to try new products.In each product area,there are 'consumption pioneers'.They are also called early adopters.

Question

Quizplus · Accepted Answer

Consumption pioneers or early adopters are terms used to describe people who are among the first to try new products, but they are not exactly the same. The very first group to try new products are called "innovators," followed by "early adopters" according to the diffusion of innovations theory.

People Differ Greatly in Their Readiness to Try New Products