Buyer and seller are less dependent upon each other in the business buying process than in the consumer buying process.

Name: Buyer and seller are less dependent upon each other in the business buying process than in the consumer buying process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the business buying process, buyers and sellers often have closer relationships and are more dependent on each other due to the complexity, customization, and long-term nature of business transactions compared to consumer buying.

Buyer and Seller Are Less Dependent Upon Each Other in the Business