In some parts of remote Australia,notably northern Western Australia and parts of the Northern Territory,consumers live in districts that are not able to receive a radio or TV signal,do not have access to broadband and where newspapers are only delivered occasionally.Even though these consumers may have clearly articulated needs and disposable incomes,from a marketing standpoint,they are difficult to target because they are NOT ________.
A)measurable
B)accessible
C)substantial
D)actionable
E)profitable

Question

Quizplus · Accepted Answer

These consumers are not accessible, as they do not have means of receiving traditional forms of media and communication. Measurable, substantial, actionable, and profitable are not applicable terms in this context as they do not pertain to the accessibility of the consumer market.

In Some Parts of Remote Australia,notably Northern Western Australia and Parts