For market segments to be useful,they must be measurable,accessible,substantial,and actionable.

Question

Quizplus · Accepted Answer

Measurable means that the size and purchasing power of the segment should be quantifiable. Accessible means that the segment should be reachable through promotional efforts. Substantial means that the segment should be large enough in size and purchasing power to generate profits. Actionable means that the company should have the ability to design and implement specific marketing programs to target and reach the segment. All four of these factors are necessary for a market segment to be useful.

For Market Segments to Be Useful,they Must Be Measurable,accessible,substantial,and Actionable