Unlike many other hotel groups which develop different service offerings for different market segments,the Four Seasons group has elected to focus its marketing efforts on the luxury hotel market.As a result,the company has been able to achieve operational efficiencies in production,distribution and promotion,all of which translates into higher rates of return.The Four Seasons segmentation approach is best described as ________.
A)undifferentiated
B)differentiated
C)concentrated
D)dispersed
E)tightly targeted

Question

Quizplus · Accepted Answer

The Four Seasons' segmentation approach is concentrated, as they have chosen to focus on the luxury hotel market rather than developing different service offerings for different market segments.

Unlike Many Other Hotel Groups Which Develop Different Service Offerings