It is most accurate to say that successful niche marketing relies on a firm's ________ and its ________.
A)marketing strategy; services
B)individual relationships with customers; positioning
C)superior products; value network partners
D)greater knowledge of customers' needs; special reputation
E)competitive advantage in comparison to mass-market companies; affordable pricing

Question

Quizplus · Accepted Answer

Successful niche marketing relies heavily on a deep understanding of the target customers' needs, preferences, and behaviors. Therefore, a firm's greater knowledge of customers' needs is critical. In addition, having a special reputation or unique selling proposition (USP) can help distinguish the brand from mass-market competitors and attract loyal customers. Other factors, such as marketing strategy, services, positioning, value network partners, and affordable pricing, can all contribute to successful niche marketing, but they are not as crucial as customer knowledge and reputation.

It Is Most Accurate to Say That Successful Niche Marketing