Mass marketing is becoming the marketing principle for the 21ˢᵗ century.

Question

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Mass marketing, which involves targeting a large and diverse audience with a standardized marketing approach, is becoming less effective in the 21ˢᵗ century due to the rise of segmented and personalized marketing strategies. Instead, companies are focusing on identifying specific customer segments and tailoring their marketing efforts to those groups.

Mass Marketing Is Becoming the Marketing Principle for the 21ˢᵗ