Madonna,has Carefully Cultivated an Image for Herself as an Entertainer

Madonna,has carefully cultivated an image for herself as an entertainer.Her 'brand essence' has variously been described as one of a sex kitten,irreverence,rebel,representative of female empowerment,savvy businesswomen,earth mother,spiritual honesty and philanthropist.Madonna has cleverly combined these sometimes contradictory personas into a single,coherent,highly marketable brand identity.When Madonna engages in activities to build and position her brand,she is engaged in ________.

A) person marketing
B) organisation marketing
C) ideas marketing
D) services marketing
E) events and experiences marketing