GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea-reducing stage,called ________,to arrive at a realistic number to pursue.
A)idea generation
B)idea screening
C)concept testing
D)concept development
E)business analysis

Question

Quizplus · Accepted Answer

Idea screening is the first stage of the idea-reducing process where a large number of ideas are evaluated against a set of criteria to arrive at a realistic number of ideas to pursue. The other options mentioned are later stages in the product development process.

GrayBerry Gifts Has Just Brainstormed a Large Number of Ideas