In the ________ stage of new-product development,products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
A)business analysis
B)idea generation
C)concept development and testing
D)product development
E)marketing mix

Question

Quizplus · Accepted Answer

The stage where products undergo rigorous tests to ensure safe and effective performance or for consumers to find value in them is called product development. Therefore, option D is the best choice.

In the ________ Stage of New-Product Development,products Undergo Rigorous Tests