An established firm finds that the tastes and preferences of its customers change more rapidly than in the past.They should constantly look for external ideas from customers,suppliers,the competition and the salesforce.

Question

Quizplus · Accepted Answer

The statement suggests that the tastes and preferences of the customers are changing rapidly, hence the established firm should look for external ideas to keep up with the changing market trends, customer needs, and preferences. This is necessary to remain competitive and relevant in the market. Therefore, the statement is true.

An Established Firm Finds That the Tastes and Preferences of Its