Using the PLC concept to develop marketing strategy can be problematic because strategy is both a cause and a result of the product's life cycle.

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The PLC (Product Life Cycle) concept is often used in marketing to understand and develop strategies for a product at different stages of its life cycle, including introduction, growth, maturity, and decline. However, using the PLC concept alone to develop marketing strategy can be problematic because strategy is not solely a result of the product's life cycle, but it can also be a cause that influences the product's development and performance. Marketing strategy should also take into consideration external factors such as competition, consumer demand, and market trends.

Using the PLC Concept to Develop Marketing Strategy Can Be