Which of the following is a cost-oriented pricing approach?
A)value-based pricing
B)going-rate pricing
C)breakeven pricing
D)good-value pricing
E)A and C

Question

Quizplus · Accepted Answer

Breakeven pricing is a cost-oriented pricing approach that involves setting prices at the point where the total costs of producing and marketing a product are equal to revenue. This approach ensures that the company covers all its costs and earns a profit when it sells the product at that price. The other options (A, B, D, E) are not cost-oriented pricing approaches.

Which of the Following Is a Cost-Oriented Pricing Approach