Breakeven pricing,or a variation called ________,is when the firm tries to determine the price at which it will break even or make the profit it is seeking.
A)competition-based pricing
B)target-return pricing
C)fixed cost
D)value-based pricing
E)customer-based pricing

Question

Quizplus · Accepted Answer

Target-return pricing is the variation of breakeven pricing where the firm determines the price at which it will break even or make the profit it is seeking. It takes into account both fixed and variable costs, along with the desired return on investment. Therefore, option B is the best choice.

Breakeven Pricing,or a Variation Called ________,Is When the Firm Tries